Started by a team of brothers, Frescopet came into existence as a simple idea back in 1995.

The two brothers, Jorge (or George as he prefers) and Albert started experimenting with new methods for keeping pets fresh in between baths and groomings. Their motivation? A neighbor's very playful bull terrier, who would visit often and leave behind a lingering "scent" in the air.

Pet owners themselves, the brothers knew that simply spraying the dog with perfume or cologne was not a good solution. Why? The strength of these pet colognes can easily overwhelm a pet's sensitive nose and all they do is mask existing pet odor. Many pets also experience skin irritation after contact with pet perfumes. And some pets (cats for example) lick themselves constantly and it would not be a good idea to put anything on a cat's fur that can cause them harm should they ingest it.

After a good amount of research, trial & error, and luck, the brothers found a flexible material that could be molded into any shape and infused with non-toxic scents to be released over time using the body heat of the pet itself.

Their first design used this material to make an entire scented pet collar - but this proved to be impractical in practice. Prototype after prototype, the idea was further refined and perfected until many models later the original FrescoPet scented collar tag was born. Jorge concentrated on making the mold for the Frescopet while Albert set about to patent their idea. Their sister Isabel was recruited to design the packaging and website.

Tragedy struck in summer of 2006, when Jorge passed away unexpectedly due to injuries from a car accident. After a latent period, Albert & Isabel decided the best way to honor all the hard work Jorge put into FrescoPet was to rededicate themselves to the business.

The entire project took on a whole new life as FrescoPet got a makeover. Several drastic improvements were made:

• The material used to make the FrescoPet was changed to an environmentally friendly soy based resin.
• The fragrance was completely revamped to a patented scent that doesn't just mask pet odor, it actively targets pet odor molecules and breaks them apart, leaving behind a truly fresh scent.
• The packaging was updated to a fresh, modern look and our 'mascot' (our zen dog) came into existence.

While Jorge is no longer with us, Albert and Isabel continue on with FrescoPet in his memory.